DIY search engine optimization for business success

Big or small. Save yourself or your organization thousands of hours of internet marketing research and many $000's on wasted effort and schemes.
Seize an opportunity to compete successfully on the web.
Grab your share of a massive and growing world-wide purchasing community, hungry for information, desperate for products which work and service that is real, honest and reliable.

In short profit from your internet marketing efforts ... my small water gardening business does to the tune of many $'000s.

This book is only available in pdf format by electronic download. Adobe Acrobat reader is required to view and read the book.

I am enjoying the book, about half way through.  I have to say this is the ONLY book that's a true DIY for SEO.  It's a true cookbook. Tony, your book is underpriced. Jordan Glogau, CTO, Preferred Health Resources July 26th 2003

Complete Web Marketing Guide Buy Now or read on to learn more about my hands-on approach to search engine optimization .......

Who am I and why bother to read on?

My name is Tony Roocroft. I live in Johannesburg, South Africa.

At 59 years of age I have made my share of mistakes and have also reaped the benefits of experience, dedicated effort and initiative. By training I am a chemical engineer. By choice I am a small business owner just like many who will read these words.

My "day" job involves selling a wide range of water gardening products to customers throughout the world. My passion is internet marketing.

In September 2002 I published without any direct outside help my very own web site ... earlier sites "had been done" for me by a competent young web designer.

Prior to this I had studied, watched. listened to and and learned from the many respected experts involved in web marketing. This included names like ... Ken Evoy, Michel Fortin, Danny Sullivan, Dr Johnson, Jill Whelan, Seth Godin and many many others. I spent some 3 years learning while doing my "day" job. I paid out $000's to acquire books, newsletters, software and "secrets" offered.

In addition I have read more hype, mumbo jumbo and downright misleading nonsense than most people will ever read in a lifetime.

In August 2002 I qualified myself as being ready to do it myself and  ...... now after some 10 months I have created hundreds and hundreds of web pages on many different web sites. My efforts have resulted in more than 150,000 visitors a month to my water gardening web sites ..... this is my niche market that I focus on almost exclusively.

My sites were designed to create an opportunity to sell my water gardening book and build a large opt-in subscriber base to my "Water Gardens Gazette" newsletter. The same sites also earn me considerable sums of money from the Google's Adsense programme today.

If I can do it, so can you.

Your book, so far is very refreshing for my future....I am totally self taught on the computer & when I purchased your book & read through just the first couple of chapters, I felt I may have a chance to grab onto this ball & run with it. Again, thank you, Tony ............. Cherrie July 17th 2003

Throughout my period of learning I documented what I considered was most important since I had already become acutely aware that it was difficult to find information all together in one place. This is one reason why it took me so long "to qualify." I had already decided that if what I had learned worked then I was going to publish a book called "Search Engine Optimization For Small Business Success."

There was only one way to test my self-awarded degree in Search Engine Optimization and that was to do it. Well I did it and succeeded and my book is now available to assist any other person or organization that also wishes to succeed with search engine marketing. It is designed to specifically help those who have not got lots of money to spend yet they have the Pot Of Gold vision.

Complete Web Marketing Guide Buy Now or read on to learn more about my hands-on approach to search engine optimization .......

Tony, I read your book and agree with your search engine concepts. I have been studying search engines for quite some time and your book is right on the mark. Best regards, Michael Williams CEO, Mindlikewater August 2003

"Search Engine Optimization For Small Business Success"

To be highly successful on the internet all you need is:

1. A product or service which provides BENEFITS to users

2. A web site or web marketing presence that attracts LARGE numbers of visitors

3. A web site layout and design which inevitably persuades complete strangers to do what you want them to do

.........  that's all and it is easier than you think and you will thrive on it .... promised and guaranteed.

"Search Engine Optimization For Small Business Success"

This 300+ pages e-book is a practically-orientated work that has taken almost 3 years to complete. Its contents focus upon one thing and one thing only ..... making web sites work for YOU by giving YOU total control of the web design, and implementation process. The book will ensure your web sites rank highly on search engines and with other webmasters around the world so YOU can BENEFIT quickly and on an ongoing basis.

Yes, YOU as an individual, a work-from-home mom, an entrepreneur, a managing director, president or owner of a small, large or medium sized business, a traditional web site designer, marketing manager and so on must be the one to BENEFIT first and foremost. You can only be sure of this by being in TOTAL control.

If you cannot or do not want to do the vitally important job of web marketing yourself at least know how to be able to manage it successfully ... web marketing is after all an important part of the future of your company.

Complete Web Marketing Guide Buy Now or read on ...

Benefit from this book by teaching yourself:

• How to design web sites for search engines in order to attract many many thousands of highly targeted visitors (not casual surfers) through achieving highly ranked search results (called SERPs). If you have never got involved in web design before you will be amazed at how easy it really is to create winning webs. You will never again pay exhorbitant web design prices - I should really say rip-offs in many cases. I know because I now do all my web sites myself and I attract thousands of visitors per day to these web sites.

• How to layout web pages for impact and success while maintaining a very low cost

• How to discover the size of the market you are targeting

• How to discover the extent of competition in the market you are targeting

• How to learn what if any special techniques your competitors are using to gain highly ranked search engine placings

• How to learn valuable marketing intelligence from visiting your competitors' web sites

• Which are the most important web search engines to target and why this is so.

• How to use paid for inclusion search companies

• How to capitalize from misspellings, localized spellings and localized idioms

• How to use a site map to benefit your search engine presence

• How to maximize the benefit from on and off web page factors

• How to design for frequent, quick and easy updating of web pages

• How to benefit from creating many web pages for the same web site without using any spamming techniques in such a way the process is done quickly and easily

• How to place keywords and keyword phrases appropriately and correctly on web pages without resorting to trickery of any kind and which will contribute dramatically to improved SERPs on Google and other search engines

• How to write, create and use linking structures to provide ongoing growth opportunities

• How to effectively seek out link partners

• How to create web pages and designs that can be done quickly, easily, and effectively by individuals who are not graphic artists.

• How to choose to do every aspect of web design yourself or learn enough to thoroughly and competently guide others to be effective web designers and marketers.

• How to avoid domain registration problems and learn who the lowest cost reliable registrars are.

• How to ensure you are never at the mercy of your host or domain registration company.

• How to choose good hosting companies and how to avoid the hosts from Hell

• How to use Mind Maps for recall and web site planning and marketing purposes

• How to become a power e mail user

• How to become a power Google searcher

• How to search Google, Fast, Teoma, Inktomi efficiently and quickly

• How to check rankings of your SERPs quickly and automatically

• How to write effective copy on web pages

• How to write sales landing pages

• How to understand Google PageRank and how it impacts upon your SERPs

• How to check web pages for errors and bad linkings

• How to exploit permission marketing strategies

• How to use autoresponder and web forms to make web sites interactive

• How to benefit from newsletters

• Links to the right tools for the job to become a serious search engine optimizer and marketer

• How to create your own fully fledged professional web directory to increase traffic further

• 25 Mind Map summaries of critically important web marketing strategies to assist you in your web marketing work.

All the above I learned to implement from others who had become successful before me I bought $000's of internet resources. I have read, studied and continue to read countless newsletters, books, magazines and software items. I have become successful by JUST DOING it.
I made many mistakes along the way. From these mistakes I learned some of the most valuable lessons.

It is a pleasure to be able to share this vast amount of knowledge and valuable useful information gained over the 3 years with YOU.

Complete Web Marketing Guide Buy Now

The proof of the pudding is in the eating

The test of my work is that I have thousands of highly ranked (pages 1 to 3) SERPs on Google, including hundreds of number 1 positions for my niche market of water gardening.
3 Years ago I relied totally upon other people to run my web marketing efforts.
No longer is this the case.

My webs make me a lot of money .... they do not cost me money.
Complete Web Marketing Guide Buy Now

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IMPORTANT

The book is TOTALLY spam free! It does NOT use nor does it advocate using any techniques frowned upon by search engines or by reputable web marketers.
The techniques explained are all designed to be search engine friendly and geared towards making web sites appealing to REAL PEOPLE - after all this should be the SOLE objective of your web marketing presence.

Purchasers of my book are offered an unconditional, no questions asked guarantee of a full refund if they feel they cannot benefit from its contents.
Complete Web Marketing Guide Buy Now